ABOUT CSC
What is Common Sense Certified?
Common Sense Certified (CSC) helps businesses stand out by demonstrating their commitment to timeless values and a workplace free from divisive politics. Show your customers that your business operates with integrity, fairness, and respect for individual freedoms.
When customers see the CSC badge, they know they're choosing a business that shares their values. Our searchable directory makes it easy for people to find and support CSC-certified businesses in their area.
CORE PRINCIPLES
Our 8 Guiding Principles
Customer Focus
Serving customers with excellence and respect
Service with Integrity
Honesty and professionalism in every transaction
Merit-Based Decisions
Prioritizing talent and fit over external pressures
Personal Freedom
Respecting individual choices and privacy
Free Markets
Championing fair competition and innovation
Proudly American
Supporting American products and businesses
No-Nonsense Leadership
Accountable, straightforward, results-focused
Timeless Values
Honoring institutions, laws and ethical standards
BENEFITS
Why Get Certified?
Differentiate Your Business
People want to support companies they admire – make it easy for customers to discover your business through our nationwide directory.
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Build Strong Loyalty
Show customers, partners, and employees that you share their values to earn trust and build lasting loyalty.
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Join a Trusted Network
Connect with a growing community of like-minded operators who prioritize ethical standards and customer-first principles.
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Access Exclusive Perks
Unlock exclusive offers and cross-promotional opportunities designed to grow your business.
CERTIFICATION PROCESS
How It Works
Apply
Submit your business details and agree to the CSC principles.
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Get Certified
Once approved, you'll receive digital and physical CSC badges, and be listed in the business directory.
Promote Your Values
Display your certification to attract loyal, like-minded customers.